Tools

I build research infrastructure for studying search behavior as it happens.

Behavioral Search Simulation Platform

The simulation environment presents a database of real companies, lets participants explore it by browsing categories or entering keywords, and records the complete search trajectory.

This makes the search process itself, not just its end result, available as data. It supports both observational studies and pre-registered experiments, and it makes it possible to compare how actors facing similar venture concepts construct different competitive landscapes.

What It Captures

  • Presents participants with a database of real companies.
  • Lets participants explore by browsing categories or entering keywords.
  • Records the complete search trajectory, not only the final selection.
  • Supports both observational studies and randomized experiments.